BottleCup
Fighting Plastic Waste
Personal project
+ Research
DESIGN OPPORTUNITY
Around one million plastic bottles are used and disposed of at the Glastonbury Festival each year. Perhaps a more environmentally conscious container could be provided/purchased to eliminate the use of both of these single-use products.
Environmentally, festivals produce a large amount of waste. Plastic beer cups and water bottles are a significant part of this.
COMPANY VALUES
Heineken’s motto of "Brewing a Better World" shows that sustainability is embedded in their business. Holding values for passion of quality, enjoyment of life, respect for people and for the planet. Encompassing what “We Are Heineken” really means.
Demonstrating its commitment to promoting responsible consumption to consumers. In 2013 Heineken joined leading alcohol producers as part of a ‘producers commitment’ to reducing harmful drinking (IARD - The International Alliance for Responsible Drinking)
MOOD BOARD
A reusable, 2in1 bottle
PROPOSAL
The top half will act as a reusable water bottle.
While the bottom half can twist off as a separate reusable beverage cup that can be filled and reconnected. (Additionally preventing spills while rejoining your group)
Extra doodles
This design will promote responsible drinking, environmental thoughtfulness to reducing plastic waste, and also act as a mini advertisement as it continues to be used after the festival.
EXPENCES
EXPENCES
Festivals generate an average of 23,500 tons of waste and less than 32% of material is recycled. Gareth Cooper, co-founder of Festival No 6. says “For a 10,000 capacity festival. We would spend up to £30,000 taking the waste away alone.”
Plastic beer cup cost: ~0.10 $
0.10 x (10,000 • 10) beer cups = 10,000$
Water bottle: cost ~0.25 $
0.25 x (10,000 • 3) bottles =7500$
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Total: ~17,500 $ + disposal costs
Cost analysis based on:
Average festival expenses of plastic beer cups & water bottles for a 1day 10,000 person festival.
Estimating that an average festival-goer will drink 10 beers in that day and 3 bottles of water.
The money that would be saved in regards to cup and water bottle costs can be put towards providing this new reusable bottle.
Heineken also owns a water brand (Sourcy) that could provide the first fill of water. Otherwise, the bottle can be filled at the festival water stations and bars.
Additionally, if the consumer wishes to have more beers and to use plastic cups, a small charge can be added to these disposable products to promote the use of the bottle.
The base "cup" is designed to match a common beer cup (355ml volume).
Product Cost
Rough cost estimate of new bottle design, with bulk production and overseas manufacturing.
Reusable plastic bottle: ~ 0.50-1.50 $
Aluminum bottle: ~ 1.00-2.50 $
Stainless steel bottle: ~ 1.50-3.00 $
Material Pros&Cons
Reusable Plastic:
Offers easy versatility and malleability for manufacturing. Most inexpensive and the use of a more eco-friendly plastic is possible, although never fully.
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Pros:
Cheapest, easy to manufacture, no metallic taste, usually dishwasher safe
Cons:
Non environmentally friendly, some may still have BPA or other plastic toxins, shorter lifespan, depending on the type of plastic it is not recyclable
Aluminum:
Will be more cost-effective and more malleable for manufacturing than steel. Aluminum bottles often have an inner lining (made from a resin, polymer, epoxy or enamel) to prevent aluminum leaching and changing the beverage’s flavour.
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Pros:
Easy to shape/manufacture, cost-effective, lightweight, does not rust, easily recycled
Cons:
Not dishwasher safe, internal lining, dents, shorter lifespan to stainless steel
Stainless steel:
Although costlier, there is only one material used and is more durable and environmentally friendly.
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Pros:
Rust-resistant, dishwasher safe, durable, does not use internal liners
Cons:
Costlier, slightly heavier
The Look
Packaging
I recommend no use of packaging to reduce waste and additional costs. Metal bottles are already durable enough. Less is more.
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If the packaging is required, then use a material that is less environmentally impactful or that can be reused.
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ex. A cotton satchel that protects the product and can allow festival-goers to have their hands free while dancing.
